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Killer Mistake: Friend Requesting by Brands. Make it stop!

Among the mistakes I see brands/businesses making on Facebook, the cardinal sins of creating poor profiles for their business/brand seem to know no end. To this day, I come across at least 3 per week...

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How To Pitch Like A Pro: 5 Easy Tips

This past month has been very busy for SPARKER Strategy Group. In the last two weeks alone we booked more than $25K in PR and publicity in TV media alone. Yet many businesses and organizations have...

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3 Simple Tips to Maximize Your LinkedIn Profile

Whenever I meet someone new at a networking event or come across a new name in my Follower stream on Twitter, it is highly likely the next thing I’m going to do is check out their LinkedIn profile....

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HR and PR in the Social Media Age: 5 Simple Tips

What is the quickest way to make oneself an undesirable candidate for future employment? What is the quickest way to damage your brand reputation? To answer the first question, it’s as easy as writing...

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How Yahoo Took Two Steps Back With One HR Memo

You have likely seen the HuffPo’s blog entry from Lisa Belkin about Yahoo CEO Marissa Mayer‘s new edict which states remote employees will be a thing of the past at Yahoo corporate offices. Instead...

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Facebook’s New Privacy Settings: What You Need To Know

Once again, Facebook is updating its Terms Of Service as of January 1, 2015. In the Facebook Newsroom, it’s explained that Facebook wants to put more control in the hands of its users to determine how...

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CTV Morning Live: SPARKER Strategy Talks Facebook Privacy

Here is the clip from our principal Susie Erjavec Parker talking about social media and privacy with CTV Morning Live’s Kelly Linehan.    

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Spec work kills: Don’t work for free

Toronto agency Zulu Alpha Kilo wants everyone to just say “NO!” to spec work. What is spec work anyway and why is it so harmful to the advertising and creative industry?   Let’s talk first about what...

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Internships and Practicum Experiences: How to be Awesome

This year, once again we hosted an intern from Red River College’s Creative Communications program. The students are in their second-year of the program and getting ready to enter the workforce and...

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Facebook and YouTube Changes: What You Need To Know

Facebook announced significant changes to its Newsfeed based on feedback about how users want to experience news and information in their feed. These changes came into effect January 11. The overhaul...

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